How the Vidget Will Save the World & Filmmaking

OK, so the Vidget won't exactly solve world hunger, bring world peace or even fix all that ails the filmmaking world. Putting aside the big world issues, lets focus on the film stuff. The Vidget will go a long way to help filmmakers in overcoming their number one problem for distributing films online: marketing.

Simply put, before filmmakers can get people to buy and watch their films, they first need to make people aware that their films even exist. That's where the Vidget comes in.

So what is the Vidget? Well, its basically a miniature webpage for your film that can be put on other websites. It plays a trailer or film clip, shows the plot summary and has robust commenting feature.

There are two aspects that make the Vidget extremely useful for filmmakers.

First, viral distribution. What's this mean? Well, anyone can take a Vidget. This means that if a cinemaphile, like Britney Spears, sees your film Vidget on Caachi or any other website, she can grab that Vidget and post it on her blog. Then when Perez Hilton sees the Vidget on Britney's blog, he can take the Vidget and post it on his website. This can go on and on, providing you with spontaneous promotion. The actual act of grabbing the Vidget and putting it on a website is easy with the Get & Share tab on each Vidget. Also, anyone can let other people know about either the film or Vidget by using the email feature, which is also in the Get & Share tab.

Second, a global conversation. Lets go back to Britney and Perez. You want to start discussing your film so you put some interesting comments into the Vidget's comment box. Each time you comment, Britney and Perez (and anyone who see those Vidgets on their websites) will be able to read your comments. And, if they think your words are gold (of course they do), then they can comment back and start discussing how awesome your film is and how Scorsese doesn't even come close to you. Basically, the Vidgets act as online Walkie-Talkies, but everyone can read and write into the Vidget, wherever they may be posted online.

With the Vidget, filmmakers can build audiences, continually spread word about their films, make announcements, and engage with their growing fan base to get people to buy and watch their films.

That's our vision for the Vidget and we think this first version is a major breakthrough. Play with the Vidget. Get to know it. Every film page on Caachi has a Vidget. We'll be releasing additional versions so send us your thoughts if you want some new features added to it.