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Directed by Larry Frye Produced by Public Interest Genre Runtime: 1 min Release Date: April 2008 Filmmaker's Website Send to Friends |
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Plot Outline
A computer is only as advanced as the person behind the keyboard. Laptop reminds us that the digital divide still resides within our borders.
Awards
Winner of the Digital Divide
Filmmaker Notes
More About Laptop from Producer Public Interest
In Spring 2000, President Clinton announced a new televised campaign to address the “digital divide” — the lack of access that most low-income minority families have to information resources such as the internet. The President was referring to two spots we produced and distributed to a wide range of networks and local stations. We at Public Interest believe that people lacking the ability to use a computer are at a serious disadvantage as they enter into the workforce in this Information Age.
The Kaiser Family Foundation approached us about doing this important campaign that had been requested from members of staff in the Clinton administration. Larry Frye was a @radical.media commercial director at the time and we invited him to direct this and one other spot. He immediately realized this was a worthy cause and was happy to help. The campaign consisted of 2 spots, Laptop, and Don’t Worry, which were run on various English and Spanish speaking networks.
This is the first time Laptop is featured in a festival setting. The producers of Public Interest are very proud to be part of a festival specializing in innovative advertising and prestigious public service campaigns.
FILMMAKER BIO
Public Interest, Producer
Public Interest was founded by a group of film and financial professionals who saw the need to fill an important niche in the world of advertising. Public Interest develops and produces PSAs (Public Service Announcements) and other short-form film and video projects that help its partner nonprofit organizations communicate their message as effectively as possible to reach their target audiences.
Public Interest produces top-quality PSAs with some of the top creative talent at the top facilities in Hollywood. Taking the Emmy two times in a row for Best Public Service Campaign in 2002 and 2003, Public Interest continues to educate the public about issues pertaining to health, safety, discrimination and civil rights by producing programming maximizing entertainment value, information content and production values.
Michael Franzini, President and Creative Director of Public Interest
Michael Franzini is an accomplished director and photographer. He has dedicated himself full-time to the work of Public Interest for over four years dividing his time between creative direction and managing the day-to-day business of the nonprofit. A graduate of USC film school, Michael has won numerous awards for directing. Before coming to his senses, he worked in business for several years, as Associate Director of Cambridge Technology Partners. Now he’s focused on redefining the world of public service advertising.
David Isser, Director of Communications, Public Interest
Dave Isser handles everything from research and design to stopped drains and bricklaying. Dave was the former Director of Development at Carol Baum Productions, where he worked on films such as, The Good Girl, and Carolina. Dave is also a director and hails originally from somewhere in the mountains of Oregon.