Permission

Public Interest

Vance Malone

Public Service Announcement

More About Permission from Producer Public Interest

In 2004, MTV invited Public Interest to create 6 spots for its “Choose or Lose: Marriage Rights Campaign.” In an environment saturated with conservative rhetoric about how same sex marriage threatens “the sanctity of marriage,” we felt the need to counter this perspective with a healthy dose of humor, while helping young people to see the importance of going to the polls in November. Permission poignantly illustrates the absurdity of the double standard when it comes to marriage, in a way that makes the issue relevant to non-gay audiences.

Public Interest has a strong relationship with MTV, beginning with our first campaign about the murder of Matthew Shepard, which led to six more campaigns with the network. The Marriage Rights Campaign was the only one of its kind to be nationally televised on free airtime during the 2004 elections.

FILMMAKER BIOS

Public Interest, Producer

Public Interest was founded by a group of film and financial professionals who saw the need to fill an important niche in the world of advertising. Public Interest develops and produces PSAs (Public Service Announcements) and other short-form film and video projects that help its partner nonprofit organizations communicate their message as effectively as possible to reach their target audiences.

Public Interest produces top-quality PSAs with some of the top creative talent at the top facilities in Hollywood. Taking the Emmy two times in a row for Best Public Service Campaign in 2002 and 2003, Public Interest continues to educate the public about issues pertaining to health, safety, discrimination and civil rights by producing programming while maximizing entertainment value, information content and production values.

Dave Isser, Executive Producer

Dave Isser has supervised over a dozen major productions for Public Interest. His proven expertise is in minimizing costs, mainly through in-kind donations from vendors and crew, while maintaining top-notch production values. Prior to Public Interest, he served as the Director of Development for Carol Baum Productions, working on films such as The Good Girl and Carolina.